There’s a lot of psychology that goes into successful selling today. And in an effort to differentiate yourself and establish a solid rapport with prospects and customers, I suggest you take a look at the Law of 3’s.
Ever since you were a child your mind has been wired to think in groups of 3.
Here are some examples:
Goldilocks and the 3 bears
The 3 Musketeers
The 3 Stooges
How many lights on a stop light?
How many goals in a hat trick?
How many strikes and you’re out?
The list goes on and on!
The concept is that 4 is too many and 2 is not enough. 3 is just right. It’s just the way our mind works.
So take a look at this short video to get some ideas on how you can leverage the Law of 3’s to capture attention, establish rapport and differentiate yourself from your competition.
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