Short Video Tip on Application are More Important Than Features

ApplicationsAreMoreImportantthanFeaturesYour prospects are overwhelmed.

The market place appears to be permanently stuck in a “do more with less” mode and as a result the people you want to meet with are buried with responsibilities wrapped in tight time frames.

But, there is no question they all have problems they are looking to solve. And the shortest line to capturing their attention is through “applications”.

Applications are “recurring” situations, challenges and opportunities that your prospects face. Applications are multifaceted business issues and opportunities that offer you fertile ground as you approach your prospects in an effort to engage them and encourage them to meet with you.

Click Here for a link to a short 2:00 minute video where I talk a bit more about the power of leveraging applications.

To Peak Sales Performance!


  • Share this Post