A Flash in the Pan

We’ve all seen it. Many of us have done it. We get excited about something new. We get even more excited by the results we are getting as we continue to follow our new action plan until, all of a sudden, we stop. Sometimes we don’t realize it at first, but then, the moment comes when we realize we’ve started sliding back into our old habits. It’s just one of those quirks of human nature.

Do this in the business world though, and people will think of you as a flash in the pan. You started off brilliantly, with everybody talking about you, but now you’re nowhere to be found.

When we think about persistence, we very often think about it terms of the ways we stay in contact with our clients and customers. But consider persistence from a client’s point of view. How visible are you to them? Do you have a presence above and beyond the phone calls you make or the emails you send?

Decision makers do research on you too. Even when their business decisions come down to dollars and cents, there is almost always going to be someone else who can deliver the same thing you can. One thing you can do to give yourself an edge over your competition is to use today’s internet technology to help yourself stand out as someone who is persistent with their research, their focus, and the attention they pay to what’s going on in their market.

There are many options for doing this, but one of the best and easiest ways to establish yourself as an expert in your market is to use a blog. The great thing about using this platform is that if you don’t feel confident about writing blog posts yourself, you don’t have to. Because you are already persistently doing research in your market, you can use your blog to refer clients and customers to information that is pertinent to them. All you have to do in the post is tell them what the link is to, how it’s relevant to them, and then provide the link.

As you do this, your customers will get used to looking for the information, ideas, and insights you send their way. The persistence of your presence in their market is a great way to help all of your clients and customers, both existing and potential, get into the “habit” of looking for you and what you have to offer.


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